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The struggle is real.

Let's face it...the struggle IS real. If you were meant to be a business owner, why does it always feel like you're climbing up a steep hill?

When does it get easier?

When will you be able to rest?

When will this hard work finally start to pay off?

The fact remains, it’s hard being a business owner. Yes, when things are going well it’s nice owning your own business…

…but when things are not going so well, it can be downright miserable.

When things are not going well it not only affects your bank account, it can also affect you emotionally:

  • Relationships with your spouse, family and friends deteriorate.
  • Your mood changes.
  • Your feeling of self-worth diminishes.
  • You become less confident in yourself.
  • You think about what others may think of you if you fail.

However, making money from your business helps alleviate most, if not all, of the struggles with business ownership.

So, why do business owners constantly struggle with making money?

There's usually two reasons why:

Reason #1: It's hard to actually make money (knowing what to do to have enough profit and cash flow)

Reason #2: The business owner is usually wearing all of the hats.

You probably got into business ownership because you are an expert at the craft of your business.

A chef buys a restaurant.

An architect starts an architectural firm.

A marketing expert builds a marketing agency.

Because of this, there is this constant tension between doing the work that you'd rather do and making sure the business is financially healthy (making a profit and having enough cash flow).

The solution

You need to focus on what you do best (and what got you into your business in the first place).

You also need to get someone to show you how to do the one thing that must happen in your business: be financially healthy.

This is where we come in.

We're outsourced CFOs who work with small and medium sized businesses to help them do one thing...

...have a growing and more profitable business.

We have a unique process that will allow you to have a more successful business in a fraction of the time and at a fraction of the cost of hiring an expensive CFO, financial analyst or business consultant.

100% Remote. No Contracts. Just real help and real results.

Meet your outsourced CFO

We're different than most CFOs, business coaches and consultants in a few ways:


We meet with you every month with one goal in mind: making your business more financially successful.


We have a unique process (our One Clear Path) that we go through. That way, you're never confused as to what we're doing.


We talk more like humans than 'numbers people'. We all have a heart-of-a-teacher and want you to succeed.


Each of our CFOs are 'Certified CFOs' who have been trained on our unique process and who have been vetted for the experience and ability to get real results for business owners.

The leadership

Jeff Prager (left) and Adam Lean (right) are passionate about helping business owners have a better business and be better business owners. They're mission is to help 10,000 business owners make more money. They founded The CFO Project to help as many business owners as they can make more money.

Jeff has been a CPA, business owner, and entrepreneur for over 35 years. He's built multiple businesses into 7, 8, and 9-figure successes, including Ashworth Golf Clothing, and the second largest privately-owned homebuilder in Colorado. His passion is helping business owners understand their numbers so they know how to have a better business.

Adam is a former accountant turned 2-time entrepreneur who built, scaled, and sold a successful eCommerce business. While helping other business owners he realized his passion was teaching and providing tools to business owners to help them make more money and have a peace-of-mind.

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Our book

We've, literally, written the book on how to make more money. This book contains a dead-simple way to know how to make more money from your business.

It includes an easy 5-step plan for bringing home more cash and should take you less than 2 hours to read.

Finally have a clear path to a growing and more profitable business without stress and overwhelm.

"Getting your help was one of the best things that ever happened to my business".

Small Business Owner
New York, NY

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