FREE TRAINING THIS WEEK ON BECOMING A CFO
About Us
About Us
Welcome
Welcome
If you're an Accountant, Bookkeeper, CPA, CFO and/or Enrolled Agent, and...
...are interested in becoming an independent CFO Advisor for small business owners, then you're in the right place.
The CFO Project is a step-by-step mentorship program where we'll train and mentor you to become a high-earning CFO for small business owners.
We'll show you how to launch your own CFO Advisory practice or add a CFO Advisory service to your existing tax or bookkeeping practice.
Over the course of 12 months, we'll provide you with training, systems, tools, a community and real mentors so that you can gain freedom, confidence and stability by becoming a high-earning CFO to small businesses.
Why The CFO Project?
Why The CFO Project?
Adam Lean
adam@thecfoproject.com
adam@thecfoproject.com
Jeff Prager
jeff@thecfoproject.com
Several years ago, Jeff and Adam started a CFO Advisory firm that quickly became a success. It was successful because two things were happening:
One: Our clients were getting results and our retention rate was through the roof.
Two: We scaled every part of our business. Thus, we didn't own a job, we owned a machine.
You see, what set us apart from other "fractional CFO" or advisory firms was that we did three things differently:
#1. We sold a productized CFO service where we gave our clients a specific set of deliverables with an unambiguous fee structure.
#2. We spent the majority of our time helping our clients take action (rather than do what most CFOs do and just talk about numbers).
#3. We created systems for everything. Systems to get leads, systems to convert those leads to paying clients, and systems to provide a CFO Advisory service that got results.
And, so, our firm took off.
We had more business than we knew what to do with.
We perfected our systems. We perfected client acquisition. We perfected client management.
Our clients loved us. We got referrals.
And...we quickly got to capacity.
So, we had a decision to make. We could expand our CFO Advisory firm.
But, we thought, why don't we teach our methodologies to other financial professionals so they can help their clients have the same success our clients had.
Thus, The CFO Project was born.
Today, The CFO Project is a community made up of around 500 financial professionals and 20 mentors who all have one mission: to grow their practices (and careers) through offering CFO Advisory services to small businesses.
In our step-by-step mentorship program, we teach our proven systems as well as provide resources, tools, and support through trainings, Masterclasses, Roundtables, forums, a resource library, and more.
One: Our clients were getting results and our retention rate was through the roof.
Two: We scaled every part of our business. Thus, we didn't own a job, we owned a machine.
You see, what set us apart from other "fractional CFO" or advisory firms was that we did three things differently:
#1. We sold a productized CFO service where we gave our clients a specific set of deliverables with an unambiguous fee structure.
#2. We spent the majority of our time helping our clients take action (rather than do what most CFOs do and just talk about numbers).
#3. We created systems for everything. Systems to get leads, systems to convert those leads to paying clients, and systems to provide a CFO Advisory service that got results.
And, so, our firm took off.
We had more business than we knew what to do with.
We perfected our systems. We perfected client acquisition. We perfected client management.
Our clients loved us. We got referrals.
And...we quickly got to capacity.
So, we had a decision to make. We could expand our CFO Advisory firm.
But, we thought, why don't we teach our methodologies to other financial professionals so they can help their clients have the same success our clients had.
Thus, The CFO Project was born.
Today, The CFO Project is a community made up of around 500 financial professionals and 20 mentors who all have one mission: to grow their practices (and careers) through offering CFO Advisory services to small businesses.
In our step-by-step mentorship program, we teach our proven systems as well as provide resources, tools, and support through trainings, Masterclasses, Roundtables, forums, a resource library, and more.
What The CFO Project Is
What The CFO Project Is
The CFO Project is a done-with-you mentorship program made up of over 500 accountants, CPAs, bookkeepers and Enrolled Agents who all have one mission: to grow their practices (and careers) through offering outsourced CFO and business advisory services.
You join The CFO Project and become a 'member'. Members have exclusive access to the following...
Included in The CFO Project Membership
Included in The CFO Project Membership
Marketing System
You'll get a complete system to confidently find great leads (business owners who want a CFO Advisory service,) without needing to cold call, pay for ads, or rely on social media.
Sales System
We'll show you how to systematically convert leads (either existing tax/bookkeeping clients or new leads) into advisory clients paying at least $1,500 per month per client. The average member of The CFO Project is earning approximately $1,978 per client per month.
Turn-Key CFO Advisory System
We'll train you on a proven system you can use to provide a CFO Advisory service that gets results for your clients. Never again be lost on what to do to help a client grow their business.
This system, called The One Clear Path, is one path to take for all of your clients to help them have a growing and more profitable business.
This system, called The One Clear Path, is one path to take for all of your clients to help them have a growing and more profitable business.
We're Not Just Trainers, We're Practitioners
Everything we teach is based on years (sometimes decades) worth of experience in the field. All methods to get clients and to service clients have been carefully built, tested in the field and have proven to work by the founders, mentors and members in the program.
We want you to get results and so we only teach what has proven to get results. No theory allowed in our program.
We want you to get results and so we only teach what has proven to get results. No theory allowed in our program.
Done-With-You Mentorship
This is not just a course - this is a mentorship program because you will be trained and mentored by our team of mentors.
We currently have about a 23:1 member to mentor ratio. This means that if you need personalized help, you'll receive it.
You'll also have access to private one-to-one help as well as access to attend our Office Hours with the leadership team.
We currently have about a 23:1 member to mentor ratio. This means that if you need personalized help, you'll receive it.
You'll also have access to private one-to-one help as well as access to attend our Office Hours with the leadership team.
We've Been Around a While
The CFO Project (the done-with-you mentorship program) has been around for almost five years and we've had over 800 financial professionals go through the program.
Plus, the founders and mentors have combined CFO Advisory experience over 75 years. We know what we're doing.
Plus, the founders and mentors have combined CFO Advisory experience over 75 years. We know what we're doing.
Weekly Mastermind Group
You'll belong to your own Mastermind group (called the CFO Roundtable) made up of a handful of other members and led by a Certified Mentor.
In each CFO Roundtable, you'll be able to get your challenges solved, share wins, and hold each other accountable. This is where you'll be able to form friendships and bonds with other financial professionals who are also building a CFO Advisory service.
In each CFO Roundtable, you'll be able to get your challenges solved, share wins, and hold each other accountable. This is where you'll be able to form friendships and bonds with other financial professionals who are also building a CFO Advisory service.
Ready Made Templates
As a member, you'll get unlimited access to our entire library of templates to help you get and serve CFO Advisory clients.
We have templates for selling to prospects (sales presentations, onboarding new clients, client agreement and payment form) as well as templates for providing a high-quality CFO Advisory service to your clients (target setting, forecasting, financial analysis, scoreboard, action plan and more).
We have templates for selling to prospects (sales presentations, onboarding new clients, client agreement and payment form) as well as templates for providing a high-quality CFO Advisory service to your clients (target setting, forecasting, financial analysis, scoreboard, action plan and more).
Unlimited Access to the Knowledge Base
You'll get unlimited access to our searchable knowledge base that contains step-by-step guides, articles, and other resources to help you start and grow your CFO Advisory service.
Access an Elite Group of Financial Professionals
All members get unlimited access to our private online portal that we call The CFO Hub. This portal also contains a robust forum where all 500+ members plus our team of over 20 mentors share resources and discuss various topics related to being a CFO Advisor.
Get Certified as a Certified CFO™
You'll have the opportunity to become a Certified CFO upon completing certain requirements. This will signify that you have command over how to get CFO Advisory clients as well as how to provide a high-quality CFO Advisory service to your clients.
Live Monthly Masterclasses
Each month, we conduct a live Masterclass where we take a deep dive into a particular topic to help all members become a better CFO Advisor and own better CFO Advisory practices. Each training is recorded and is available in the Resource Library.
Plus, each training is eligible for 1.0 CPE credit as The CFO Project is approved by NASBA.
Plus, each training is eligible for 1.0 CPE credit as The CFO Project is approved by NASBA.
100% Money Back Guarantee
We guarantee that you'll make your money back in our 12-month program. As long as you follow the instructions, you'll earn back at least what you've paid to us or your money back.
No Upsells
Once you're in, you're in. There's no upsells or additional fees needed for additional coaching, resources or tools.
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We're Not Selling Software
You're not locked into any software. Instead, we're selling training, mentorship and we provide you with all of the needed tools, templates, playbooks, a vibrant community and knowledgeable mentors.
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No Revenue Share
We'll train and mentor you to get your own clients. They are 100% yours - no revenue share.
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No Paying for Ads
We do not recommend paying for ads because, well, they simply don't work for CFO Advisory services. We've tested it. However, we will show you what does work so you can get clients.
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No 'Fend for Yourselves' Mentality
We've been a part of 'coaching-style' groups that, once you pay, you join a Facebook Group and the only people available to help are other people taking the course (who also don't know what they're doing). We hate that and we bet you do to. You'll get supported by a team of mentors and the leadership team that will give you personalized help. We want you to get results.
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Front Office Team
Front Office Team
Adam Lean
CEO/Co-Founder
St. Augustine, FL
adam@thecfoproject.com
Anne Marie Roylance
Partnership Manager
Chicago, IL
annemarie@thecfoproject.com
Brad Ball | Enrollment Advisor
Alberta, Canada
brad@thecfoproject.com
Dave Knee | Digital Marketing Manager
Pittsburg, PA
dave@thecfoproject.com
Ian Darwin | Enrollment Advisor
Pittsburg, PA
ian@thecfoproject.com
Jeff Prager | Director of Training/Co-Founder
Denver, CO
jeff@thecfoproject.com
Ryan Kimler | Community Manager
St. Louis, MO
ryan@thecfoproject.com
Simon Roylance | Enrollment Advisor
Chicago, IL
simon@thecfoproject.com
Mentor Team
Mentor Team
Abigail G.
Amanda M.
Amy F.
Becky L.
Carina T.
Fred P.
Jeff P.
Jemel S.
Jeremy T.
Kimberly F.
Lacey H.
Monica R.
Pam G.
Pierre P.
Sara B.
Shelby A.
Tabitha H.
Ryan K.
A Few of Our Google Reviews
A Few of Our Google Reviews
Free Live Training this Week
Learn the Strategies to Become a CFO for Small Businesses
Learn the Strategies to Become a CFO for Small Businesses
Discover how to earn $192,000 per year as a CFO for small businesses.
If you're tired of competing on price, working long hours and/or just want to have a more of an impact on your clients' lives you need to become a CFO to small businesses.
This training is eligible to receive CPE credit.
Free Training
How to Become a CFO to Small Businesses
General Inquires
contact@thecfoproject.com
Interested in Partnerships?
annemarie@thecfoproject.com
Member Login to the CFO Hub
contact@thecfoproject.com
Interested in Partnerships?
annemarie@thecfoproject.com
Member Login to the CFO Hub
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Copyright 2025 - The CFO Project®
Copyright 2025 - The CFO Project®