About The CFO Project
FREE TRAINING THIS WEEK ON BECOMING A CFO  

About Us

Welcome

If you're an Accountant, Bookkeeper, CPA, CFO and/or Enrolled Agent, and...

...are interested in offering CFO Advisory services to small business owners, then you're in the right place.

The CFO Project is a step-by-step mentorship program where we'll train and mentor you to become a high-earning CFO for small business owners.

We'll show you how to launch your own CFO Advisory practice or add a CFO Advisory service to your existing tax or bookkeeping practice.

Over the course of 12 weeks, we'll provide you with training, systems, tools, a community and real coaches and mentors so that you can gain freedom, confidence and stability by becoming a high-earning CFO to small businesses.

Who We're For

 We're for three main groups of people: self-employed accountants and bookkeepers, employed accountants and existing CFOs/business advisors. 
Self-Employed Accountants: We'll show you how to add a CFO Advisory revenue stream to your tax practice in 12-weeks.
Self-Employed Accountants: We'll show you how to add a CFO Advisory revenue stream to your tax practice in 12-weeks.
Employed Accountants, Former Accountants and Full-Time or Fractional CFOs: We'll show you how to start a CFO Advisory practice from scratch in 12-weeks.

Why The CFO Project?

Several years ago, the founders of The CFO Project (Adam Lean and Jeff Prager) started a CFO Advisory firm that quickly became a success. It was successful because two things were happening:

One: Their small business clients were getting results and, thus, their client retention rate was through the roof.

Two: They scaled every part of their business by installing systems (lead systems, sales systems, CFO Advisory systems). Thus, they didn't own a job, they owned a machine.

What set Adam and Jeff apart from other "fractional CFO" or advisory firms was that they did three things differently:

#1. They sold a productized CFO service where they gave their clients a specific set of deliverables with an unambiguous fee structure.

#2. They spent the majority of their time helping their clients take action (rather than do what most CFOs do and just talk about numbers).

#3. They created systems for everything. Systems to get leads, systems to convert those leads to paying clients, and systems to provide a CFO Advisory service that got results.

And, so, their firm took off.

They had more business than they knew what to do with.

They perfected our systems. They perfected client acquisition. They  perfected client management.

Their clients loved them. They got referrals.

And...they quickly got to capacity.

So, they had a decision to make. They could expand their CFO Advisory firm.

But, they thought, let's teach these methodologies and systems to other financial professionals so they can help their clients have the same success our clients had.

Thus, The CFO Project was born.

Today, The CFO Project is a training and mentorship program where we teach our proven systems as well as provide resources, tools, and support through trainings, Masterclasses, Roundtables, forums, a resource library, and more.

Front Office Team

Adam Lean
Co-Founder/Vice President of Strategy
St. Augustine, FL
adam@thecfoproject.com

Anne Marie Roylance
Partnership Manager
Chicago, IL
annemarie@thecfoproject.com

Cris D'Annunzio | Enrollment Advisor
Los Angeles, CA
cris@thecfoproject.com

Dave Knee | Operations Manager
Pittsburg, PA
dave@thecfoproject.com

Dyanna Salcedo | CEO
Austin, TX
dyanna@thecfoproject.com

Ian Darwin | Enrollment Advisor
Pittsburg, PA
ian@thecfoproject.com

Ryan Kimler | Community Manager
St. Louis, MO
ryan@thecfoproject.com

Simon Roylance | Enrollment Advisor
Chicago, IL
simon@thecfoproject.com

Susanna Shon |
Partnerships Coordinator
Los Angeles, CA
susanna@thecfoproject.com

Tess Taylor |
Member Experience Coordinator
New York, NY
tess@thecfoproject.com

Mentor Team

Abigail G.

Amanda M.

Amy F.

Becky L.

Carina T.

Fred P.

Jeff P.

Jemel S.

Jeremy T.

Kimberly F.

Lacey H.

Monica R.

Pam G.

Pierre P.

Sara B.

Shelby A.

Tabitha H.

Ryan K.

A Few of Our Google Reviews

Free Live Training this Week

Learn the Strategies to Become a CFO for Small Businesses

Discover how to earn $192,000 per year as a CFO for small businesses.

If you're tired of competing on price, working long hours and/or just want to have a more of an impact on your clients' lives you need to become a CFO to small businesses.

This training is eligible to receive CPE credit.

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