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Every business is like a machine that produces cash. How’s your ‘machine’ doing?

If you think about it, every business is like a machine that is supposed to produce cash.

This is cash for you – the owner – after all debt payments and bills are covered.

Some machines produce a lot of cash. 

However, too many machines are barely limping along, therefore producing a small amount of cash.

And, yet, some are not producing any cash at all

…in fact, in many cases, the business owner is going into debt to keep their machine alive.

Here’s the problem – businesses fail everyday due to a lack of one thing: Financial Management

Those businesses failed not because of a lack of passion or lack of hard work…

…they failed because the owner lacked critical financial management knowledge.



3 reasons why businesses struggle

Business owners struggle for three main reasons – and they all have to do with financial management.

Reason #1: They don’t know their numbers

They don’t know if they are making money, losing money, or breaking even.

Reason #2: They don’t know how to interpret those numbers and use them to systematically grow their business

It’s like playing a game without knowing the score. It’s impossible to strategize. It’s impossible to know what to do to win.

Reason #3: Lack of business financial acumen and confidence

Business owners are usually experts in what the business does – not experts in business financials.



The solution

Big businesses have CFOs (Chief Financial Officers) to help the business know their numbers and to help the management understand the specific things they need to focus on to improve those numbers.

We’ve developed a system for giving you the power of a CFO at a price you can afford.

You’ll get a CFO who will review your financials and business performance on a monthly basis and tell you how your business is doing and what you need to focus on for the next 30 days to improve your business.

Your numbers will come alive and finally make sense. More importantly, you will know exactly the next steps to take to get your business back on track.

View our plans and pricing

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About us

Hey! My name is Adam Lean and I founded The CFO Project to help business owners.

Every business needs a CFO. But there’s a reason why big businesses are only the ones that have them – because they can afford them.

The problem is, the businesses that need the guidance of a CFO the most are small businesses. Small business owners typically have to wear many hats and it’s really difficult to be good at all of the different roles.

A CFO will help you figure out the areas in your business that need to be adjusted so that you can grow profit and cash.

So, we’ve developed a system for giving small business owners the benefit of having a CFO at a price they can afford.

Click the button below to view our plans and pricing.

View our plans and pricing