Why Choose The CFO Project
  Join a Right-Fit Call to discover if our mentorship program is right for you
  

Why Choose The CFO Project?

The CFO Project is a done-with-you mentorship program that guides you to start your own CFO Advisory service.

See below as to why you should choose The CFO Project.

Find Out Why You Should Become a CFO Advisor & Join our Done-With-You Mentorship Program

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 Included in The CFO Project Membership 
Marketing System
You'll get a complete system to confidently find great leads (business owners who want a CFO Advisory service,) without needing to cold call, pay for ads, or rely on social media.
Sales System
We'll show you how to systematically convert leads (either existing tax/bookkeeping clients or new leads) into advisory clients paying at least $1,500 per month per client. The average member of The CFO Project is earning approximately $1,956 per client per month.
Turn-Key CFO Advisory System
We'll train you on a proven system you can use to provide a CFO Advisory service that gets results for your clients. Never again be lost on what to do to help a client grow their business.

This system, called The One Clear Path, is one path to take for all of your clients to help them have a growing and more profitable business.
We're Not Just Trainers, We're Practitioners
Everything we teach is based on years (sometimes decades) worth of experience in the field. All methods to get clients and to service clients have been carefully built, tested in the field and have proven to work by the founders, mentors and members in the program.

We want you to get results and so we only teach what has proven to get results. No theory allowed in our program.
Done-With-You Mentorship
This is not just a course - this is a mentorship program because you will be trained and mentored by our team of mentors.

We currently have about a 23:1 member to mentor ratio. This means that if you need personalized help, you'll receive it.

You'll also have access to private one-to-one help as well as access to attend our Office Hours with the leadership team.
We've Been Around a While
The CFO Project (the done-with-you mentorship program) has been around for almost five years and we've had over 800 financial professionals go through the program.

Plus, the founders and mentors have combined CFO Advisory experience over 75 years. We know what we're doing.
Weekly Mastermind Group
You'll belong to your own Mastermind group (called the CFO Roundtable) made up of a handful of other members and led by a Certified Mentor.

In each CFO Roundtable, you'll be able to get your challenges solved, share wins, and hold each other accountable. This is where you'll be able to form friendships and bonds with other financial professionals who are also building a CFO Advisory service.
Ready Made Templates
As a member, you'll get unlimited access to our entire library of templates to help you get and serve CFO Advisory clients.

We have templates for selling to prospects (sales presentations, onboarding new clients, client agreement and payment form) as well as templates for providing a high-quality CFO Advisory service to your clients (target setting, forecasting, financial analysis, scoreboard, action plan and more).
Unlimited Access to the Knowledge Base
You'll get unlimited access to our searchable knowledge base that contains step-by-step guides, articles, and other resources to help you start and grow your CFO Advisory service.
Access an Elite Group of Financial Professionals
All members get unlimited access to our private online portal that we call The CFO Hub. This portal also contains a robust forum where all 450+ members plus our team of over 15 mentors share resources and discuss various topics related to being a CFO Advisor.
Get Certified as a Certified CFO™
You'll have the opportunity to become a Certified CFO upon completing certain requirements. This will signify that you have command over how to get CFO Advisory clients as well as how to provide a high-quality CFO Advisory service to your clients.
Live Monthly Masterclasses
Each month, we conduct a live Masterclass where we take a deep dive into a particular topic to help all members become a better CFO Advisor and own better CFO Advisory practices. Each training is recorded and is available in the Resource Library.

Plus, each training is eligible for 1.0 CPE credit as The CFO Project is approved by NASBA.
100% Money Back Guarantee
We are guaranteeing you your first three CFO Advisory clients within your first twelve months of membership. As long as you follow our instructions, you are guaranteed to get at least three CFO Advisory clients or you get your money back.
No Upsells
Once you're in, you're in. There's no upsells or additional fees needed for additional coaching, resources or tools.
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No Revenue Share
We'll train and mentor you to get your own clients. They are 100% yours - no revenue share.
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No Paying for Ads
We do not recommend paying for ads because, well, they simply don't work for CFO Advisory services. We've tested it. However, we will show you what does work so you can get clients.
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No 'Fend for Yourselves' Mentality
We've been a part of 'coaching-style' groups that, once you pay, you join a Facebook Group and the only people available to help are other people taking the course (who also don't know what they're doing). We hate that and we bet you do to. You'll get supported by a team of mentors and the leadership team that will give you personalized help. We want you to get results.
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Join a Right-Fit Call

Click below to schedule a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

What You'll Get

You'll get everything you need to start a CFO Advisory service so you can finally escape the accountant's trap of trading time for money. You'll get training, resources, and a support...all built into the done-with-you mentorship program.

Become a Certified CFO

You'll have access to our live and on-demand certification courses on...

  • How to add a CFO Advisory service to your existing practice
  • How to get qualified leads from business owners
  • How to convert leads to paying clients (paying a minimum of $18k per year)
  • How to provide an effective outsourced CFO Advisory service

Upon successful completion, you'll become a 'Certified CFO'.

CFO Advisory System-in-a-Box

Upon joining, you'll get immediate access to our turnkey system in a box that will show you, step-by-step, how to provide a CFO Advisory service that not only gets results but will keep your clients engaged with you for years.

This a turnkey system that includes all of the training, templates, guides and other tools you'll need to start offering a CFO Advisory services that not only gets results for your clients but also will allow you to increase your income while reducing your workload.

Endless Leads Marketing Systems

To become a successful CFO Advisor, you need to get clients. So, upon joining, you'll get immediate access to our marketing systems that will show you step-by-step how to get clients...guaranteed.

There are multiple systems to choose from. Simply pick one system and follow the training and playbooks to get at least 3 CFO Advisory clients. Once you get 3 clients from one system, you can add on another system or continue working the first system. The choice is yours.

The bottom line is that we'll be by your side the entire time to ensure that you get clients.

By the way, our marketing systems do not require you to cold call, use social media, nor paid ads.

The Four Step Sales System

Once you get leads, you'll need to convert those leads to CFO Advisory clients paying you anywhere between $1,500 and $5,000 per month per client. Upon joining, you'll get immediate access to our Four Step Sales System that will show you how to convert leads to high-ticket CFO Advisory clients. You'll get the training, and downloadable tools and templates to aid you in converting leads to CFO Advisory clients.

In fact, according to our latest member survey, the members that are following our sales system are converting 1 out of every 2 business owners they've offered a proposal to.

We'll show you exactly how to communicate to business owners what your CFO Advisory service is, why they need it and how much it is in a way that resonates with them and gets them to say 'Yes!' to your CFO Advisory service.

Exclusive Member Forum

You'll gain access to our exclusive member forum where you'll be able to connect with other accountants, CPAs and bookkeepers as well as our entire team of CFO Mentors.

This is where any member can post questions or challenges they are facing and can get the perspective of other CFO Advisors who has personal experience. You can also discover ideas and resources that can help you as you're building a CFO Advisory practice.

Weekly CFO Roundtables

You'll belong to your very own mastermind-style group that meets online each week. We call these groups CFO Roundtables.

Each CFO Roundtable is made up of a handful of your peers whom you can get to know, and they can get to know you. Each CFO Roundtable is led by a CFO Mentor who will guide you every step of the way.

Each week, we solve challenges, celebrate wins, and discuss important topics designed to help each member build, grow and scale a CFO Advisory service.

Unlimited Support

You'll have unlimited access to support from our team of CFO Mentors, Trainers and Experts to help you solve any challenge or answer any questions.

We have a variety of ways to get support from Office Hours, one-to-one communication, the forum, CFO Roundtables and more.

Our rule of thumb is that if it takes you more than five minutes to solve a problem, reach out!

Resource Vault

You'll have full access to all of our supporting tools, templates, and other resources that will aid you in:

  • Starting, setting up, and managing a CFO Advisory service (e.g., Engagement Letters)
  • Getting leads (e.g., Promotional tools and templates)
  • Converting leads to clients (e.g., Proposal templates)
  • Providing the service (e.g., Scoreboard, Forecasting and Target Setting templates)

The Successful CFO Mindset

A training and mastermind to help you overcome mindset blocks (e.g., impostor syndrome). This training will help you dissolve your limiting beliefs around...

  • …not feeling qualified to be a CFO Advisor.
  • …not being good enough.
  • …not having what it takes.
  • …being an impostor.
  • …not being able to raise your prices.
  • …not being able to say no to lower paying clients.
  • …not being able to be successful.
  • …being an introvert and not good at marketing.

Live Monthly Masterclasses

Each month we teach a live Masterclass on a variety of topics to help you build, grow and scale a CFO Advisory practice.

Examples of Masterclasses we've conducted include:

  • A Weekly Checklist for Getting a Steady Stream of Leads
  • Say This. Not That. A Masterclass on Presenting Yourself to Prospects
  • How to Get a Prospect to Say Yes to Your Proposal
  • How to Talk to Prospects: A Masterclass on Communication
  • How to Guide Business Owners Through Various Stages (The Startup State, The Scaling State, The Optimizing Stage, The Cash Crunch Stage and The Exiting Stage)
  • Advanced Financial Analysis
  • Advanced Pricing Strategies
  • Level Up Your Excel Skills
  • Explaining Cash Flow to Clients
  • How to Guide Your Clients on Buying an Existing Business
  • How to Value a Business
  • The CFO's Guide to Job Costing
  • Working with Large and/or Complex Clients
  • 5 Steps to Raising Money
  • How to Build a Million Dollar Firm Through Advisory Services


We are NASBA approved, and members are eligible to earn CPE credit for every Masterclass.

Monthly Workshops

Each month, we invite experts to lead hands-on workshops designed to help members improve a particular skill. Currently, we offer three workshops each month:

  • Overcoming Mindset Blocks like Impostor Syndrome w/ Nina (a mind-set expert
  • Communicating Your Value so you know how to attract and talk to prospects w/ John (a communication expert)
  • Scaling Your Practice so you can scale your practice to $1mm in annual revenue w/ Jeff & Ryan (CFO Advisory experts)

The CFO Project Hub App

As a member, you'll get exclusive access to The CFO Project hub where you can connect with other members, get access to all of our training and resources, as well as get help when needed.

You can access The CFO Project Hub from your desktop computer or by downloading our app from your iPhone or Android device!

3-Client Guarantee

If you follow the directions as taught in the program, we’re guaranteeing that you’ll get at least three CFO Advisory clients within twelve months – or you get your money back.

This is how much we believe in this program and how well it's worked for our members.

One CFO Advisory client will more than pay for this program, however, we're guaranteeing you three.

Join a Right-Fit Call

Click below to schedule a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Recent "Wins" Some of Our Members Have Reported

A Few of Our Google Reviews

Live Training this Wednesday for Accountants, Bookkeepers & Tax Professionals

Escape the accountant's trap and create a business that works for you!

Discover how to grow your practice this year through CFO Advisory services.

Finally escape the accountant's trap (of trading time for money) and join the hundreds of other financial professionals who have made the transition to offering high-ticket CFO Advisory services.

In this training you'll discover the proven system for getting clients and providing an effective (and efficient!) CFO Advisory service.

This training is eligible to receive CPE credit.

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