Testimonials
     FREE TRAINING THIS WEEK ON BECOMING A CFO​​​​​​​      

Testimonials

See recent "wins", reviews and testimonials from our members about their experience in The CFO Project.
Before joining I had zero clue on how to get leads, how to talk to prospects or onboard new clients...

...since joining I have an entire framework for running my business, for selling clients and for client fulfillment.
Shelby A.
Huntsville, AL

Recent “Wins” Some of Our Members Have Reported

Teena C.

Teena C.

I just landed my second CFO Client!!!! THIS WORKS!!
I am beyond excited about this!!

2517
Scotty P.

Scotty P.

Hey everyone! I signed up for the program on Christmas Eve with Simon. I thought I would utilize my paternity leave to jump start! I got through 90% of the material (through the leads modules). I have participated in 4 events, have 6 more scheduled this week and next week, had my first right fit call yesterday with a prospective client, and have a call tomorrow with them for the financial assessment results/quote!!! I have 2 other right fit calls scheduled in the next week as well. FOLLOW THE PROGRAM. It truly does work! What an amazing start 💪

4233
Pam G.

Pam G.

Today I completed the KICK OFF meeting with my 2nd CFO client. It went better than expected! The client is thrilled with the process, and I am looking forward to a long lasting client relationship helping them grow and scale!

5468
Alan R.

Alan R.

I had my first financial assessment and proposal last night. The prospect accepted and I am moving forward with onboarding!

3328
Tabitha H.

Tabitha H.

Just got a new client today. We start next week. My highest paying client at $3,000.

5442
Aurelie B.

Aurelie B.

Hi, I got my third client last week and working on a 4th larger one now! Very excited and thank you for the ongoing support.

5265
Rob T.

Rob T.

First official proposal under this program and BOOM! SOLD! Let's GO!

7388
Jemel S.

Jemel S.

Never underestimate the power of showing your clients the value of your work. Today, I celebrated with a client who went from a $700K loss to a $500K profit in just 11 months—a $1.3MM turnaround!

How did we do it? We focused on raising average job value—not by doing more work, but by doing the right work. Less staff, fewer jobs, and more focus led to higher profits and stronger cash flow.

Here's the bottom line: when you help clients achieve results like this, it's hard for them to imagine running their business without you. And honestly, what business owner wouldn't invest $100K (or more) to see a $1.3MM return? Let's keep driving results, celebrating wins, and making sure every client knows the impact we're making.

4426
Marcus R.

Marcus R.

Guys, it's working!!!! I recently joined The CFO Project. Over this past weekend I received and email from the first (of many hopefully) clients that would like to move forward with CFO advisory services!

3444
Melanie H.

Melanie H.

I just converted one of my existing bookkeeping clients to a CFO client, I just joined The CFO Project in December so I am very excited to have completed all the training and convert a client within the first 30 days! I have done 2 assessments and this client said yes, the other one has given me a verbal (not counting it yet) for a Q2 start. Thank you for this amazing platform and tools.

1222
Caleb H.

Caleb H.

I got my first client yesterday, an existing client of our firm. Excited to have the kick-off meeting today. I've been working hard to get ready, continuing to follow all the steps that are so well laid out in the training.

3147
Christine T.

Christine T.

Just signed two new clients in one week! woohoo!!!!

2517
Andrew F.

Andrew F.

Landed my third CFO client today! $5k per month!! Going to be a great client and he has an amazing support staff. Dental practice with multiple locations.

2331
Tom G.

Tom G.

I have signed 6 new clients in the last month with an average price point of $2k. All I did was follow the process.

4762
Michael H.

Michael H.

Sent out an upsell engagement letter to a current bookkeeping client. An additional $3,050/month....
UPDATE: They signed.

2517
Jeremy T.

Jeremy T.

Just presented a proposal and before I could get finished they said yes!

4256

Join a Right-Fit Call

 To see if our program is right fit you, book a Right-Fit call with one of our enrollment advisors.

This is not a sales call. Rather, this is a 30-minute Zoom call where we'll show you exactly how we'll help you get clients and how we'll train you to become a CFO to small businesses. We'll also explain how the program works, the fee and our money-back guarantee. 

A Few of Our Google Reviews

Andrea B.

Andrea B.

The CFO project has been a game-changer for my business. Not only did they provide me with a clear, actionable system, but they also equipped me with the knowledge and ongoing support to scale effectively.
As a result, I've doubled my income this year!

What truly sets this project apart is the combination of strategic insights, practical tools, and personalized support that they offer. It's been an invaluable partnership that has allowed me to grow confidently and sustainably. I highly recommend the CFO project to anyone looking to scale their accounting business and achieve measurable success.

Thank you for empowering me to take my business to the next level!

5-star Google review
John D.

John D.

Joining the CFO Project has been a game-changer for my career as a financial professional. The training is comprehensive and practical, the support is exceptional, and the sense of community among members is truly inspiring. The tools and resources they provide are not just helpful—they're invaluable for delivering real results to clients. I've gained insights and strategies that have elevated my offerings to clients. If you're looking to make a meaningful impact as a CFO advisor, this program is second to none. Highly recommend!

5-star Google review
Todd D.

Todd D.

As both a CFO and a Fractional CFO, I can confidently say The CFO Project is the ultimate system for creating a consistent experience for your clients and a complete guide on how to improve your CFO advisory delivery and operations. Implementing this program will not only level up your accounting practice but also transform your clients' businesses. In just one year of using this program, nearly all of my clients outperformed the prior year—even in a down economy. The results have been incredible, taking both my business and my clients to the next level!

5-star Google review
Kendra P.

Kendra P.

The CFO Project is a training and mentorship program like no other I've ever experienced. The level of community, support, and accountability that are part of the program have made all the difference in my success. Every part of the program practices what it teaches in terms of how to build a successful CFO advisory firm that gets results for clients and helps business owners tell a better story. This is exactly what I was looking for and for anyone looking to offer CFO services, this is THE program to join. I'm so glad I did.

5-star Google review
Jill D.

Jill D.

I have really enjoyed this course. To be honest, I have never taken such a thorough and comprehensive course before. Both Jeff and Adam have literally thought of everything! There is a wealth of information in the hub, which I am still going through. This program has really set up it's members for success. I have been very impressed with all of it! Everything from templates, to power point presentations and sample contracts. It really is a great value for the money. I would also not hesitate to recommend others to The CFO Project. I cannot find one thing that I haven't liked. I am so happy that I chose to go down this path. Thank you, to both Jeff and Adam, for creating this amazing course!

5-star Google review
Racquel I.

Racquel I.

After reviewing several programs similar to The CFO Project, I beyond thrilled with my decision to join the program. The Founders and staff genuinely care about the success of every student in the program. Even though the program is comprehensive and structured, they are continuously improving the program and offering additional training masterclasses. The Program is delivered in a stand alone inclusive platform so you are not forced to join a Facebook group for community support and discussion. This is an excellent program and I couldn't be happier with my choice.

5-star Google review
Patricia S.

Patricia S.

I can't say enough good things about the program and all of the value Jeff and Adam provide. They've literally provided everything needed to start up a business, and then some! Lots of great content through masterclasses, weekly roundtables, and an invaluable network of great folks who are on the same journey. Can't thank the two of them enough for building a program like this! I honestly don't think I would have been able to make the leap into trying to start my own business at this point in time if I hadn't come across The CFO Project (or even remotely have the same chances of success having tried to figure out something on my own). You won't regret joining!

5-star Google review
Aleksey K.

Aleksey K.

As a serial entrepreneur and someone that has taken dozens of coaching trainings over the years, The CFO Project is on its own level compared to everything else. The entire team at The CFO Project is committed to helping each one of their students to succeed. They provide substantial amount of value in their training and then monthly roundtables and other complimentary trainings. I highly recommend The CFO Project for someone who is committed to making changes in their current practice and transitioning to high value service practice. Thank you to The CFO Project for the opportunity to be a part of the team where I learn from the best in the industry.

5-star Google review
Marc Y.

Marc Y.

I've been in accounting and finance for 20 years, the last 10 of which have been running my own firm providing outsourced controller, CFO, and advisory services. For a long time now I've known that something was missing in my service delivery and client experience. Clients struggle to express what they're really asking for (financial statements aren't it!) and I never did develop mind-reading capabilities. I stumbled across the CFO project completely on accident and realized these folks had already created the solution to the problem I was struggling to define. Even with all my years of experience I'm finding The CFO Project is teaching me new skills and better ways of supporting my clients. The tools, trainings, discussion groups, and coaches/ mentors are aces. The CFO Project has refreshed my practice and helped me increased my revenues by giving me the tools I was missing, and teaching me how to use those tools most effectively. In this group I've found a support systems that understands my struggles as a business owner, accountant, and finance professional. So glad I found them!

5-star Google review
Cheryl T.

Cheryl T.

I am blown away on the depth of learning and support CFO Project gives. It makes you want to succeed! I can't recommend it enough

5-star Google review
Beth P.

Beth P.

I can't say enough good things about the program and all of the value Jeff and Adam provide. They've literally provided everything needed to start up a business, and then some! Lots of great content through masterclasses, weekly roundtables, and an invaluable network of great folks who are on the same journey. Can't thank the two of them enough for building a program like this! I honestly don't think I would have been able to make the leap into trying to start my own business at this point in time if I hadn't come across The CFO Project (or even remotely have the same chances of success having tried to figure out something on my own). You won't regret joining!

5-star Google review
Ana K.

Ana K.

The CFO Project is an exceptional program! It's filled with people who have real-world experience, not just a sales pitch. The program provides all the tools and support you need to succeed. They are constantly improving their deliverables, and you can genuinely feel that everyone involved is invested in your success. I highly recommend The CFO Project to anyone interested—you won't be disappointed!

5-star Google review
JoAnne A.

JoAnne A.

The CFO project has indeed been the sharpest tool in my toolbox used to create my own CPA Advisory practice. This community is full of valuable resources from trainings to direct access to financial professionals across different regions, stages of business, industries, ethnicities, and much more. The CFO Project Leaders are always available for support and open to ways to make the community better for its enrolled members. Definitely happy I said “Yes” to this opportunity.

5-star Google review
Kelly G.

Kelly G.

I joined the program after leaving the corporate accounting world in October 2023, and The CFO Project has had such a positive impact on my career! I knew I wanted to offer more than bookkeeping and accounting services, and the CFO Project has truly allowed me to see all the possibilities. The comprehensive training, resources, insights, and support have been invaluable along the way, allowing me to expand the services I offer, and enable me to operate more efficiently and effectively with a streamlined process. I've been able to attract and serve a broader range of clients and scale my business with greater confidence, transforming my approach to consulting and client services, setting my firm up for long-term success. Their system works, and now I don't have to spend years creating a process; I highly recommend this program to anyone looking to elevate their business and professional growth.

5-star Google review
Teresa W.

Teresa W.

Very pleased with this investment. The overall content and tools of the website alone are worth it. I don't have to re-invent the wheel for anything! Simply execute.

5-star Google review
Shay J.

Shay J.

The CFO Project has helped me with my accounting practice in a few critical ways: understanding how to help clients achieve what they want--which is surprise - not just taxes and bookkeeping; providing a framework to support and help clients with their businesses; and confidence in offering a scalable service. There are also other nice perks to belonging to this organization, including monthly CPE credits, an active and flourishing community, and the two founders (Jeff and Adam) really care about the success of the accountants who join. I highly recommend this group!

5-star Google review
Michael K.

Michael K.

I joined The CFO Project about 9 months ago and have been very happy with their training and support. They teach both how to build an outsourced CFO practice and how to deliver the service to clients. There is initial training followed by ongoing weekly roundtable discussions. There is also a library of masterclasses and weekly office hours if you need more. Overall, the instructors and peer community are very helpful. The company founders are also involved and accessible.

5-star Google review
Tina V.

Tina V.

The CFO Project has been an invaluable resource for growing my Fractional CFO business. The community is incredibly supportive, and the wealth of knowledge shared through the online forum, weekly meetings, and monthly mastermind classes has helped me refine my skills to serve clients better. The training is top-notch and continuously updated, ensuring I stay ahead in my field. I highly recommend the CFO Project!

5-star Google review
Caleb H.

Caleb H.

I had high expectations when I signed up, but The CFO Project is a lot better than I thought it would be. If you have ever wondered how you can move beyond being "just an accountant," here is your answer! Much of the value is learning to get specific with objectives and measures, breaking everything down into simple metrics that define and drive success. Jeff, Adam, and the team - who you get to know on a first-name basis - have built a lot of value into the program. This comes out more and more as you participate on an ongoing basis, and it is difficult to fully appreciate until you dive into it. I feel like I am still barely getting started after 3+ months - there is so much potential for fully implementing the program - but I am excited about the future because of what I am learning and implementing from the program so far.

5-star Google review
Free Live Training this Week

Learn the Strategies to Become a CFO for Small Businesses

Discover how to earn $192,000 per year as a CFO for small businesses.

If you're tired of competing on price, working long hours and/or just want to have a more of an impact on your clients' lives you need to become a CFO to small businesses.

This training is eligible to receive CPE credit.

settings
Secure Your Spot
"Using the systems that The CFO Project equipped me with, I reduced my workload by 75% (not even kidding) and I increased my income by 50%. This program has changed my life."

Becky L.
Dallas, TX

"I've been part of many groups, I've NEVER seen the success I've seen with The CFO Project. In less than 6 months I've added more than $100K in contracts. Hands down the best program I've joined this decade."

Jemel S.
Douglasville, GA

“The CFO Project is really extraordinary. There isn't anything I need that you haven't already thought of. Your training is comprehensive and straightforward. The templates, ranging from workshops to email scripts, are incredibly useful.”

Julie P.
Mt. Pleasant, SC

“This is the first program where I've enjoyed every minute of interaction. It gave me a huge boost in confidence.”

Jeffrey D.
Victoria, BC

"I've been apart of many group coaching/learning programs and this one has been the most comprehensive. You've finally cracked the code on how to actually sell and deliver CFO services."

Jasmine R.
Landover, MD

"Joining The CFO Project has worked better than I could have anticipated. I already have 3 CFO clients!"

Sophie P.
Nashville, TN

“Since joining The CFO Project, it took me only 8 months to leave my day job. And, in 2 and half months since leaving my day job I’ve already doubled what I was making”

Ryan K.
St. Louis, MO

"I would have joined The CFO Project years ago if I'd known about it."

Wendy M.
Rancho Cucamonga, CA

"The CFO Project trainings have been awesome! The community is extremely supportive, encouraging and helpful."

Angeleen H.
San Diego, CA

"I am greatly enjoying the Roundtables and Masterclasses - a wealth of information and support! I use the CFO Hub and the courses for inspiration and encouragement when fear/paralysis sets it. It helps me keep on keeping on!"

Connie B.
Missoula, MT

"I've recovered my investment many times over within the first six months."

Anthony V.
Newark, NJ

"There is more need than there are CFOs out there.

Fred P.
Surprise, AZ

I’ve signed 3 CFO clients in the last week, and I’m just getting started. I took a few months to lay the ground work, and it’s paying dividends. Many thanks to everyone at The CFO Project. It’s all brilliant.
Todd D.
Cedar City, UT

Join a Right-Fit Call

 To see if our program is right fit you, book a Right-Fit call with one of our enrollment advisors.

This is not a sales call. Rather, this is a 30-minute Zoom call where we'll show you exactly how we'll help you get clients and how we'll train you to become a CFO to small businesses. We'll also explain how the program works, the fee and our money-back guarantee. 
"When I find something good, I want to share it with everyone! Finding The CFO Project has been a game-changer (LIFE-changer) for me."

Lacey H.
Peachtree City, GA

"The CFO Project has been an amazing launching pad for starting my own business. I've gone from "how can I help you" to "here's how we help you" thanks to the process they teach to guide a business owner to their goals. This has resulted in a 3x growth in my effective rate over traditional hourly billing I've used in the past when doing consulting work. Last but not least, the community aspect is almost priceless, we're all here to help each other grow."

Bruce B.
Alpharetta, GA

“I went from a career working for someone else to a career helping small businesses grow and become more profitable…in just six months.


The program makes it easy to learn and to apply the principles that drive small businesses and to help the owner to perform and feel like a CEO.

I could not have done it without The CFO Project.”

Michael S.
Lakeville, MN

"I had already been doing CFO/advisory services and joined so I could learn how to streamline and market those services as I grow out this part of our practice as well as collaborate with other professionals doing the same thing. This program is exceeding expectations. I am finding the Roundtables to be extremely valuable and they are fun to attend. I feel like I will be a better CFO and see more success for my clients using the One Clear Path and monthly meeting format."

Deborah M.
Encinitas, CA

"The training and systems have definitely helped me close more clients and increase my rates. I can't say enough about the high level of support that this program provides."

Rocky L.
Harrisburg, PA

"I am getting so much more out of this program than I anticipated. The networking and meeting people in my field in my Roundtable have been HUGE. I have been applying the training not just to my accounting business buy my real estate practice and farm business as well."

Steve M.
Midland, VA

"The CFO Project has so much solid, relevant information. I appreciate the Roundtables and the experiences that the other members share. The practical discussions help us all to visualize moving through the process. My time in the program has definitely been high-quality."

Lynn M.
Fort Myers, FL

"Beginning with the initial “Right Fit” meeting, through the on-boarding process, joining the community, participating in the Roundtables, going through the training, the feedback and support was and is unmatched to anything I have been involved in. The founders of this group, Adam and Jeff, both walk the talk. They both genuinely care about their member’s success and they back it up with tons of value. I guess you could say I have been converted to a raving fan."

Michael B.
Dallas, TX

"I am so excited to say that I am a Certified CFO. Almost as exciting as getting my first client. Pretty close feeling. Thank you guys.

I love this community."

Maria C.
Oro Valley, AZ

Since joining The CFO Project, I sold off the bulk of my tax practice and am just focusing on my CFO clients. I am now in line to make the most that I have ever made in my life this year.
Joel S.
Walnut Creek, CA
Free Live Training this Week

Learn the Strategies to Become a CFO for Small Businesses

Discover how to earn $192,000 per year as a CFO for small businesses.

If you're tired of competing on price, working long hours and/or just want to have a more of an impact on your clients' lives you need to become a CFO to small businesses.

This training is eligible to receive CPE credit.

settings
Secure Your Spot
“I firmly and wholeheartedly endorse The CFO Project. I think it is a wonderful training opportunity and apparatus. The information that you will learn is not information you can’t use; everything I’ve learned is sharpening my toolkit and it made me a better financial manager.”

Antwan H.
San Antonio, TX

“The resources are invaluable. I’m frequently surprised by the number of resources that get added and incredibly grateful because the value of each of these resources significantly improves the value both I can present to potential clients and can present to my current clients.”

Holly S.
Princeton, NJ

"I couldn't be happier with my decision to join the program. I previously felt like I was alone trying to figure everything out myself (after leaving a big firm with lots of resources) and now I feel like I'm connected again and have a support system in place.

You have provided many times over the value I expected, and it doesn't stop.... new service offerings, masterclasses, office hours. It's really, really impressive and I wouldn't want to be anywhere else."

Ryan M.
Maple Grove, MN

"I love the simplicity of how you present the information (I also like how you repeat things for those of us who may be slow learners.).

The resources you've provided will save me hundreds of hours creating my own from scratch. No kidding."

Bill H.
St. Louis, MO

"I got a $100M manufacturing client. contract signed for $12,000 per month. It's the very first client since I started The CFO Project. I follow all the things you taught, and it works! Now I have finally gone through the whole cycle from pitching to closing deal."

Joan Z.
Miami, FL

"This is the most amazing group that I've been a part of. It's jam packed with value."

Donna H.
Shady Cove, OR

"The CFO Project literally has been a life changing for me. I have two CFO clients and working towards another four to add an additional $100k to my practice."

Jeremy T.
Lewisburg, WV

"I just had a meeting with a legacy advisory client who we are transitioning to The CFO Project service model.  I showed them a Scoreboard and Action Plan for this month and they were really excited.  And I'm excited about getting them on this streamlined model that's going to save me time every month Thank you The CFO Project!"

Chad S.
Vancouver, WA

"I am so grateful for this program. I absolutely love it and the community I have here. This is something that will change my life."

Nicole B.
Phoenix, AZ

As I predicted, The CFO Project is changing my life and I am beyond busy. I am on track to double my gross revenue this year.  And there are still several clients that are out there I could approach.  Before I found The CFO Project, I was stuck at the same number every year.  Now the doors are open and I see so much opportunity.  Truly thankful beyond words.
Karen K.
Dublin, OH

Join a Right-Fit Call

 To see if our program is right fit you, book a Right-Fit call with one of our enrollment advisors.

This is not a sales call. Rather, this is a 30-minute Zoom call where we'll show you exactly how we'll help you get clients and how we'll train you to become a CFO to small businesses. We'll also explain how the program works, the fee and our money-back guarantee. 

Video Testimonials

See what our members have to say in their own words...
Becky was able to reduce her workload by 75% and increase her income by 50% using the systems provided by The CFO Project.
Sophie says that joining The CFO Project has worked better than she could have anticipated. She's already landed 3 CFO clients and is well on her way to overcoming her "impostor syndrome".
Kelben had an accounting practice where he found himself on a hamster wheel that left little time for his family and other interests. Now, he's excited about his career again because he has a way to deliver value to his clients.
Ron had a "volume driven" tax practice where the only way to increase revenue was getting more and more clients. He started searching for a way out and found The CFO Project.
Before joining, Anthony didn't know how to "package his services". Plus, he wanted a way to get more involved with his clients' businesses and not have to do taxes all day.
Rocky got his first CFO client within 60 days of joining at $12k/year. Now he charges double that. He enjoys having systems and tools to evaluate his clients' businesses and help them improve.
Jeff wanted to get out of the rat race of his corporate finance job but didn't have the framework or the know-how to go out on his own. The CFO Project was his path to get out of his day job and work for himself full time.
Joe is a partner in a traditional accounting form that was grinding through 1,500 tax returns each year. The CFO Project has allowed his firm to re-distribute both the revenue and workflow throughout the year. His goal is to add $500k in annual billings from just CFO/business advisory services.
Claudia owned a bookkeeping practice but saw that her clients really wanted a service that provided business advice. The CFO Project has allowed Claudia to be more confident in providing these services.
Chris owned a tax compliance practice, however, he wanted a way to be able to help his clients improve profit and cash flow rather than just focus on compliance.
Pierre felt like he was "chasing squirrels" with his tax practice. Plus, he knew he wasn't providing the value that his clients really needed. Now, he has a system to provide real help to his clients.
Joel built his business on the idea that he was a "cheap CPA", however, it was tough to grow. The CFO Project has given him a clear path to a growing and more profitable business.
Since joining The CFO Project, Sanjay has been able to add "high margin" CFOs services to his tax practice. He says that his CFO clients never miss a meeting because they enjoy the service so much.
Bruce was able to leave his full-time finance job and start his own CFO/business advisory practice. The CFO Project gave him a framework for how to get clients and help his clients succeed. He's been able to add 1 to 2 new clients a month.
Ryan owned a bookkeeping and tax prep business but knew he needed to differentiate himself and provide a service that helped his clients make "data driven decisions". He was able to accomplish this with The CFO Project.
Melissa was able to convert one of our "project-based" clients into a strong recurring-relationship where she finally considers herself a "partner" with her client offering real value.
Holly started her practice providing bookkeeping services; however, she was frustrated that it didn't fully utilize her skillset. At the same time, she didn't have the tools she needed to provide CFO/advisory services. The CFO Project gave her a framework to use.
Walter's earnings have increased three-fold and he's able to work much less (around 20 hours a week) which allows him to travel a lot more. He's delegated his tax/bookkeeping clients to his staff and he spends his time on just his CFO clients.
Kristen was thinking about selling her bookkeeping practice when she joined The CFO Project. After going through the training and when she started offering advisory services, the passion for her business came back.
Karen talks about how she values the fact that offering advisory services allows her to provide a service at her pace and at her schedule and not be at the mercy of deadlines or the government (or clients).
Deborah now has a clear answer for when someone ask her what her "CFO" services entails. She's since been able to convert existing clients to CFO/advisory services.
Free Live Training this Week

Learn the Strategies to Become a CFO for Small Businesses

Discover how to earn $192,000 per year as a CFO for small businesses.

If you're tired of competing on price, working long hours and/or just want to have a more of an impact on your clients' lives you need to become a CFO to small businesses.

This training is eligible to receive CPE credit.

settings
Secure Your Spot
Privacy Policy | Terms of Service

Copyright 2026 - The CFO Project®

[bot_catcher]