Join a Right-Fit Call to discover if our mentorship program is right for you

For CPAs, Accountants, Bookkeepers & Tax Professionals...

The foolproof way to escape the accountant's trap

Join our done-with-you mentorship program where we'll guide you to start a CFO Advisory service.

Join a Right-Fit Call

A Done-With-You Mentorship Program

for Experienced Accountants & Bookkeepers

The CFO Project will provide you training, systems, tools, a community and real mentorship so you can offer a CFO Advisory service to grow your practice and increase your income without sacrificing more time.

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Just for CPAs, Accountants, Bookkeepers & Tax Professionals

Become a CFO Advisor

Almost every business owner is looking for someone who can help them have a growing and successful business. To do that, they need the help of someone who understands financial strategy (a CFO) and someone who can get a business owner to take action on the right things (an advisor).

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Get Practical Training

Over 6 self-paced courses, you'll learn how to:

Provide an effective CFO Advisory service.

Get leads from business owners who need this service without spending a dime on ads, cold calling, or relying on social media.
Convert those leads to high-paying CFO Advisory clients without feeling like a salesperson.
We teach zero theory. We teach what works in the real world with real prospects and with real clients.

Systems for Everything

We've turned everything we teach into systems so you can finally escape the accountant's trap of trading time for money.

We teach multiple strategies and tactics for getting leads that have been proven to consistently work.

Discover our proven methodology for getting your leads to say "Yes!" to your CFO Advisory service.
Provide a systematized CFO Service that gets results for your clients that doesn't feel like you've taken on multiple part-time jobs.

Downloadable Tools & Templates

Along with the training & systems, you'll get access to:

Downloadable templates to help you market, sell, and provide a CFO Advisory service.
Step-by-step guides so you know exactly the next step to take with prospects and/or actual clients.
Other tools & resources to help you build, grow and scale a CFO Advisory service.

Become a Certified CFO™

Upon completion of all six of the main training modules, successful completion of the exercises and have demonstrated 'success' by getting at least one CFO Advisory client, you will be eligible to earn the Certified CFO™ certification.

This is just one of the ways you'll be able to differentiate yourself from your competitors.

As a CFO Advisor, you'll increase your perceived value to your clients which will help you command higher fees, retain clients longer, and have a bigger impact on their lives.

Real Mentors & a Robust Community

It’s not enough to learn how to become a CFO Advisor; you won’t actually become one until you execute.
To do this, you need a team of supportive people around you to encourage you, guide you, mentor you and hold you accountable.
You'll belong to a thriving community of over 450 CFO Advisors to turn to for guidance as well as to discuss topics relevant to our profession.

Vibrant & Active Forum

You'll have 24/7 access to discuss ideas, share resources and recommendations and get help from fellow CFO Advisors and CFO Mentors.
Get fast, insightful answers to your questions related to getting clients, providing a CFO Advisory service, and scaling your practice.
The forum is highly moderated to ensure all conversations are quality and helpful.

CFO Roundtable

Upon joining, you'll be assigned to one of our CFO Roundtables - these are mastermind style small groups that meet each week for one hour.
You'll join up a handful of other members each week in lively discussions on everything from getting clients to providing a robust CFO Advisory service to scaling your practice.
Each CFO Roundtable is led by a trained CFO Mentor who will become your go-to guide.

Live Masterclasses

We conduct live Masterclasses on a regular basis.
In each Masterclass, we will do a deep dive into a specific topic to help you get better at building and scaling CFO Advisory services.
Each Masterclass is recoded, and the entire library is available on-demand.
If you're a CPA, each Masterclass is eligible for hour of CPE (we are an approved CPE provider through NASBA). At minimum, you'll be eligible to earn 12 CPE credits per year.

Expert Led Workshops

We invite experts to lead various live workshops with members on a regular basis.
These are hands-on workshops designed to help you improve a particular skill (e.g., overcoming mindset blocks, getting better at communicating).
Improve your skills in a trusted, safe environment led by our team of experts.

Join a Right-Fit Call

Join a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program. You'll join up to three other people to discover how our program works and the fee options (including our money-back guarantee).

Join a Right-Fit Call

I’ve signed 3 CFO clients in the last week, and I’m just getting started. I took a few months to lay the ground work, and it’s paying dividends. Many thanks to everyone at The CFO Project. It’s all brilliant.

Todd D.

Cedar City, UT

Why You Should Join The CFO Project

We are an done-with-you mentorship program made up of over 450 CPAs, accountants, bookkeepers and other financial professionals who have a passion for helping business owners have a growing and successful business.

We'll show you how to add (or start) a CFO Advisory service so you can command higher fees, have recurring revenue, and have a bigger impact on your clients' lives.

You'll be able to...

Gain a competitive advantage
You'll be able to differentiate yourself from all of the other accountants and financial professionals.

Get support
You'll immediately be a part of a community of other financial professionals who want to help their clients succeed.

Grow your business
You'll finally have a system to (a) get clients, (b) command higher fees, and (c) have recurring revenue each month.

Increase your take home pay
You'll be able to charge more per client and retain clients longer. This will allow you to increase your revenue without having to work more hours.

Move away from low value work
Instead of trading time for money doing tax, bookkeeping or other compliance related activities, you'll be able provide a high-value advisory service that scales.

Stop the battle between 'doing' the work and 'finding' the work
You'll also have a complete system for getting new clients on a consistent basis.

Have a bigger impact
You'll have a proven method for helping your clients have a growing and more profitable business without stress and overwhelm.

Click the button below to join a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Join a Right-Fit Call

Are you in the accountant's trap?

There are three challenges facing accountants:

Challenge #1: To get paid more you have to take on more clients (and/or work more hours)

Challenge #2: You have a ton of competition

Challenge #3: A lot of accounting software are trying to automate your job away

Your job is to record the past correctly. However, your clients don't really care about the quality of the books as much as you think they should.

To them, you and your competitors do the same thing (which is why you really can't raise your fees).

What your business clients do care about is understanding their numbers and getting guidance on how to have a growing and more profitable business.

They want their accountant (you) to be their business advisor.

But, there's two problems with this.

Problem #1: You're not getting paid to do that.

Problem #2: You're not sure, exactly, how to do that.

You're getting paid to do compliance work. This means that to make more money you have to take on a lot of low-paying and demanding clients.

And, because your income is tied directly to how much you work, you have to continuously put in long hours servicing your clients while, at the same time, trying to find new clients.

This is a recipe for burnout.

Plus, even if you wanted to provide a business advisory service you don't have a scalable and efficient way to do that.

Until now...

What you need is a system. A system that will allow you provide a high-quality outsourced CFO Advisory service to your clients.

You also need support and community. You need to be surrounded by the best CFO Advisors that can help you build a great business.

By offering an outsourced CFO Advisory service you'll not only be able to separate yourself from your competition, you'll also be able to command higher fees, have predictable recurring revenue, and have a bigger impact on your clients' lives.

We'll show you how to do all of this in our done-with-you mentorship program.

Click the button below to join a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service so you can finally escape the accountant's trap.

Join a Right-Fit Call

Since joining The CFO Project, I sold off the bulk of my tax practice and am just focusing on my CFO clients. I am now in line to make the most that I have ever made in my life this year.

Joel S.

Walnut Creek, CA

Join our Done-With-You Mentorship Program

...and get everything you need to start or add a CFO Advisory service

By joining our done-with-you mentorship program, you'll get...

Access to our certification program, where, after completing the requirements you'll become a Certified CFO and be able to offer a high-value service to your clients.

A complete turn-key system for providing an outsourced CFO Advisory service that allows you to charge for your value - instead of charging for your time.

A complete turn-key system for getting leads on a consistent basis from business owners who are desperate for your expertise and guidance.

A complete turn-key system for converting leads into clients who are paying higher fees and will stay longer.

You'll have complete access to additional trainings, our complete library of tools, templates, and other resources to help you deliver a highly-effective CFO Advisory service.

If you need CPE, you'll be able to earn monthly CPE by taking some of our trainings live. We are NASBA approved, and members are able to earn CPE credit each month.

You'll be a part of a highly exclusive community and mastermind group of other financial professionals who are on a mission to help business owners have a growing and successful business.

Click the button below to join a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Join a Right-Fit Call

Find Out Why You Should Become a CFO Advisor

Watch a short video

Click below to schedule a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Join a Right-Fit Call

As I predicted, The CFO Project is changing my life and I am beyond busy. I am on track to double my gross revenue this year. And there are still several clients that are out there I could approach. Before I found The CFO Project, I was stuck at the same number every year. Now the doors are open and I see so much opportunity. Truly thankful beyond words.

Karen K.

Dublin, OH

What You'll Get

You'll get everything you need to start a CFO Advisory service so you can finally escape the accountant's trap of trading time for money. You'll get training, resources, and a support...all built into the done-with-you mentorship program.

Become a Certified CFO

You'll have access to our live and on-demand certification courses on...

How to add a CFO Advisory service to your existing practice
How to get qualified leads from business owners
How to convert leads to paying clients (paying a minimum of $18k per year)
How to provide an effective outsourced CFO Advisory service

Upon successful completion, you'll become a 'Certified CFO'.

Training on Building, Growing and Scaling a CFO Advisory Service

Upon joining, you'll get immediate access to our training that will show you, step-by-step, how to provide a CFO Advisory service that not only gets results but will keep your clients engaged with you for years.

This training will also show you how a proven system to get clients without feeling like a salesperson and without spending a dime on ads.

Exclusive Member Forum

You'll gain access to our exclusive member forum where you'll be able to connect with other accountants, CPAs and bookkeepers as well as our entire team of CFO Mentors.

This is where any member can post questions or challenges they are facing and can get the perspective of other CFO Advisors who has personal experience. You can also discover ideas and resources that can help you as you're building a CFO Advisory practice.

Weekly CFO Roundtables

You'll belong to your very own mastermind-style group that meets online each week. We call these groups CFO Roundtables.

Each CFO Roundtable is made up of a handful of your peers whom you can get to know, and they can get to know you. Each CFO Roundtable is led by a CFO Mentor who will guide you every step of the way.

Each week, we solve challenges, celebrate wins, and discuss important topics designed to help each member build, grow and scale a CFO Advisory service.

Unlimited Support

You'll have unlimited access to support from our team of CFO Mentors, Trainers and Experts to help you solve any challenge or answer any questions.

We have a variety of ways to get support from Office Hours, one-to-one communication, the forum, CFO Roundtables and more.

Our rule of thumb is that if it takes you more than five minutes to solve a problem, reach out!

Resource Vault

You'll have full access to all of our supporting tools, templates, and other resources that will aid you in:

Starting, setting up, and managing a CFO Advisory service
Getting leads
Converting leads to clients
Providing the service

The Successful CFO Mindset

A training and mastermind to help you overcome mindset blocks. This training will help you dissolve your limiting beliefs around...

…not feeling qualified to be a CFO Advisor.
…not being good enough.
…not having what it takes.
…being an impostor.
…not being able to raise your prices.
…not being able to say no to lower paying clients.
…not being able to be successful.
…being an introvert and not good at marketing.

Live Monthly Masterclasses

Each month we teach a live Masterclass on a variety of topics to help you build, grow and scale a CFO Advisory practice.

Examples of Masterclasses we've conducted include:

A Weekly Checklist for Getting a Steady Stream of Leads
Say This. Not That. A Masterclass on Presenting Yourself to Prospects
How to Get a Prospect to Say Yes to Your Proposal
How to Talk to Prospects: A Masterclass on Communication
How to Guide Business Owners Through Various Stages (The Startup State, The Scaling State, The Optimizing Stage, The Cash Crunch Stage and The Exiting Stage)
Advanced Financial Analysis
Advanced Pricing Strategies
Level Up Your Excel Skills
Explaining Cash Flow to Clients
How to Guide Your Clients on Buying an Existing Business
How to Value a Business
The CFO's Guide to Job Costing
Working with Large and/or Complex Clients
5 Steps to Raising Money
How to Build a Million Dollar Firm Through Advisory Services

We are NASBA approved, and members are eligible to earn CPE credit for every Masterclass.

Monthly Workshops

Each month, we invite experts to lead hands-on workshops designed to help members improve a particular skill. Currently, we offer three workshops each month:

Overcoming Mindset Blocks like Impostor Syndrome w/ Nina (a mind-set expert
Communicating Your Value so you know how to attract and talk to prospects w/ John (a communication expert)
Scaling Your Practice so you can scale your practice to $1mm in annual revenue w/ Jeff & Ryan (CFO Advisory experts)

3-Client Guarantee

If you follow the directions as taught in the program, we’re guaranteeing that you’ll get at least three CFO Advisory clients within twelve months – or you get your money back.

This is how much we believe in this program and how well it's worked for our members.

One CFO Advisory client will more than pay for this program, however, we're guaranteeing you three.

Click below to schedule a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Join a Right-Fit Call

"Using the systems that The CFO Project equipped me with, I reduced my workload by 75% (not even kidding) and I increased my income by 50%. This program has changed my life."

Becky L.
Dallas, TX

"I've been part of many groups, I've NEVER seen the success I've seen with The CFO Project. In less than 6 months I've added more than $100K in contracts. Hands down the best program I've joined this decade."

Jemel S.
Douglasville, GA

“The CFO Project is really extraordinary. There isn't anything I need that you haven't already thought of. Your training is comprehensive and straightforward. The templates, ranging from workshops to email scripts, are incredibly useful.”

Julie P.
Mt. Pleasant, SC

“This is the first program where I've enjoyed every minute of interaction. It gave me a huge boost in confidence.”

Jeffrey D.
Victoria, BC

"I've been apart of many group coaching/learning programs and this one has been the most comprehensive. You've finally cracked the code on how to actually sell and deliver CFO services."

Jasmine R.
Landover, MD

"Joining The CFO Project has worked better than I could have anticipated. I already have 3 CFO clients!"

Sophie P.
Nashville, TN

“Since joining The CFO Project, it took me only 8 months to leave my day job. And, in 2 and half months since leaving my day job I’ve already doubled what I was making”

Ryan K.
St. Louis, MO

"I would have joined The CFO Project years ago if I'd known about it."

Wendy M.
Rancho Cucamonga, CA

"The CFO Project trainings have been awesome! The community is extremely supportive, encouraging and helpful."

Angeleen H.
San Diego, CA

"I am greatly enjoying the Roundtables and Masterclasses - a wealth of information and support! I use the CFO Hub and the courses for inspiration and encouragement when fear/paralysis sets it. It helps me keep on keeping on!"

Connie B.
Missoula, MT

"I've recovered my investment many times over within the first six months."

Anthony V.
Newark, NJ

"There is more need than there are CFOs out there.

Fred P.
Surprise, AZ

Becky was able to reduce her workload by 75% and increase her income by 50% using the systems provided by The CFO Project.

Sophie says that joining The CFO Project has worked better than she could have anticipated. She's already landed 3 CFO clients and is well on her way to overcoming her "impostor syndrome".

Kelben had an accounting practice where he found himself on a hamster wheel that left little time for his family and other interests. Now, he's excited about his career again because he has a way to deliver value to his clients.

Ron had a "volume driven" tax practice where the only way to increase revenue was getting more and more clients. He started searching for a way out and found The CFO Project.

Before joining, Anthony didn't know how to "package his services". Plus, he wanted a way to get more involved with his clients' businesses and not have to do taxes all day.

Rocky got his first CFO client within 60 days of joining at $12k/year. Now he charges double that. He enjoys having systems and tools to evaluate his clients' businesses and help them improve.

Jeff wanted to get out of the rat race of his corporate finance job but didn't have the framework or the know-how to go out on his own. The CFO Project was his path to get out of his day job and work for himself full time.

Joe is a partner in a traditional accounting form that was grinding through 1,500 tax returns each year. The CFO Project has allowed his firm to re-distribute both the revenue and workflow throughout the year. His goal is to add $500k in annual billings from just CFO/business advisory services.

Claudia owned a bookkeeping practice but saw that her clients really wanted a service that provided business advice. The CFO Project has allowed Claudia to be more confident in providing these services.

Chris owned a tax compliance practice, however, he wanted a way to be able to help his clients improve profit and cash flow rather than just focus on compliance.

Pierre felt like he was "chasing squirrels" with his tax practice. Plus, he knew he wasn't providing the value that his clients really needed. Now, he has a system to provide real help to his clients.

Joel built his business on the idea that he was a "cheap CPA", however, it was tough to grow. The CFO Project has given him a clear path to a growing and more profitable business.

Since joining The CFO Project, Sanjay has been able to add "high margin" CFOs services to his tax practice. He says that his CFO clients never miss a meeting because they enjoy the service so much.

Bruce was able to leave his full-time finance job and start his own CFO/business advisory practice. The CFO Project gave him a framework for how to get clients and help his clients succeed. He's been able to add 1 to 2 new clients a month.

Ryan owned a bookkeeping and tax prep business but knew he needed to differentiate himself and provide a service that helped his clients make "data driven decisions". He was able to accomplish this with The CFO Project.

Melissa was able to convert one of our "project-based" clients into a strong recurring-relationship where she finally considers herself a "partner" with her client offering real value.

Holly started her practice providing bookkeeping services; however, she was frustrated that it didn't fully utilize her skillset. At the same time, she didn't have the tools she needed to provide CFO/advisory services. The CFO Project gave her a framework to use.

Walter's earnings have increased three-fold and he's able to work much less (around 20 hours a week) which allows him to travel a lot more. He's delegated his tax/bookkeeping clients to his staff and he spends his time on just his CFO clients.

Kristen was thinking about selling her bookkeeping practice when she joined The CFO Project. After going through the training and when she started offering advisory services, the passion for her business came back.

Karen talks about how she values the fact that offering advisory services allows her to provide a service at her pace and at her schedule and not be at the mercy of deadlines or the government (or clients).

Deborah now has a clear answer for when someone ask her what her "CFO" services entails. She's since been able to convert existing clients to CFO/advisory services.

"When I find something good, I want to share it with everyone! Finding The CFO Project has been a game-changer (LIFE-changer) for me."

Lacey H.
Peachtree City, GA

"The CFO Project has been an amazing launching pad for starting my own business. I've gone from "how can I help you" to "here's how we help you" thanks to the process they teach to guide a business owner to their goals. This has resulted in a 3x growth in my effective rate over traditional hourly billing I've used in the past when doing consulting work. Last but not least, the community aspect is almost priceless, we're all here to help each other grow."

Bruce B.
Alpharetta, GA

“I went from a career working for someone else to a career helping small businesses grow and become more profitable…in just six months.

The program makes it easy to learn and to apply the principles that drive small businesses and to help the owner to perform and feel like a CEO.

I could not have done it without The CFO Project.”

Michael S.
Lakeville, MN

"I had already been doing CFO/advisory services and joined so I could learn how to streamline and market those services as I grow out this part of our practice as well as collaborate with other professionals doing the same thing. This program is exceeding expectations. I am finding the Roundtables to be extremely valuable and they are fun to attend. I feel like I will be a better CFO and see more success for my clients using the One Clear Path and monthly meeting format."

Deborah M.
Encinitas, CA

"The training and systems have definitely helped me close more clients and increase my rates. I can't say enough about the high level of support that this program provides."

Rocky L.
Harrisburg, PA

"I am getting so much more out of this program than I anticipated. The networking and meeting people in my field in my Roundtable have been HUGE. I have been applying the training not just to my accounting business buy my real estate practice and farm business as well."

Steve M.
Midland, VA

"The CFO Project has so much solid, relevant information. I appreciate the Roundtables and the experiences that the other members share. The practical discussions help us all to visualize moving through the process. My time in the program has definitely been high-quality."

Lynn M.
Fort Myers, FL

"Beginning with the initial “Right Fit” meeting, through the on-boarding process, joining the community, participating in the Roundtables, going through the training, the feedback and support was and is unmatched to anything I have been involved in. The founders of this group, Adam and Jeff, both walk the talk. They both genuinely care about their member’s success and they back it up with tons of value. I guess you could say I have been converted to a raving fan."

Michael B.
Dallas, TX

"I am so excited to say that I am a Certified CFO. Almost as exciting as getting my first client. Pretty close feeling. Thank you guys.

I love this community."

Maria C.
Oro Valley, AZ

“I firmly and wholeheartedly endorse The CFO Project. I think it is a wonderful training opportunity and apparatus. The information that you will learn is not information you can’t use; everything I’ve learned is sharpening my toolkit and it made me a better financial manager.”

Antwan H.
San Antonio, TX

“The resources are invaluable. I’m frequently surprised by the number of resources that get added and incredibly grateful because the value of each of these resources significantly improves the value both I can present to potential clients and can present to my current clients.”

Holly S.
Princeton, NJ

"I couldn't be happier with my decision to join the program. I previously felt like I was alone trying to figure everything out myself (after leaving a big firm with lots of resources) and now I feel like I'm connected again and have a support system in place.

You have provided many times over the value I expected, and it doesn't stop.... new service offerings, masterclasses, office hours. It's really, really impressive and I wouldn't want to be anywhere else."

Ryan M.
Maple Grove, MN

"I love the simplicity of how you present the information (I also like how you repeat things for those of us who may be slow learners.).

The resources you've provided will save me hundreds of hours creating my own from scratch. No kidding."

Bill H.
St. Louis, MO

"I got a $100M manufacturing client. contract signed for $12,000 per month. It's the very first client since I started The CFO Project. I follow all the things you taught, and it works! Now I have finally gone through the whole cycle from pitching to closing deal."

Joan Z.
Miami, FL

"This is the most amazing group that I've been a part of. It's jam packed with value."

Donna H.
Shady Cove, OR

"The CFO Project literally has been a life changing for me. I have two CFO clients and working towards another four to add an additional $100k to my practice."

Jeremy T.
Lewisburg, WV

"I just had a meeting with a legacy advisory client who we are transitioning to The CFO Project service model. I showed them a Scoreboard and Action Plan for this month and they were really excited. And I'm excited about getting them on this streamlined model that's going to save me time every month Thank you The CFO Project!"

Chad S.
Vancouver, WA

"I am so grateful for this program. I absolutely love it and the community I have here. This is something that will change my life."

Nicole B.
Phoenix, AZ

Founders

Adam Lean

CEO & Co-Founder
adam@thecfoproject.com

Jeff Prager
Director of Training & Co-Founder

jeff@thecfoproject.com

Adam Lean and Jeff Prager are both former accountants turned entrepreneurs who have (separately) built multiple businesses.

They formed a partnership and built a highly successful outsourced CFO Advisory firm. As they were scaling this firm, they developed a complete system to ensure their team was providing real results to their clients (small and medium sized business owners).

They then founded The CFO Project where they, along with several other professionals, mentor CPAs, accountants, and bookkeepers how to start and grow their own outsourced CFO Advisory service.

What differentiates The CFO Project is that everything we teach is practical, proven and simply works. We do not teach theory. This is why we have a money-back guarantee. If you follow the process the way we teach it, you will get clients - or your money back.

Currently there are over 450 members in The CFO Project done-with-you mentorship program who are building, growing, and scaling their own outsourced CFO Advisory practice.

Click below to schedule a 30-minute Zoom call where we'll show you exactly how we'll help you start a CFO Advisory service in our done-with-you mentorship program.

Join a Right-Fit Call

The CFO Project is proudly registered with the National Association of State Boards of Accountancy (NASBA) and is a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Free Trainings
How to Start a CFO Service
The $192,000 Training
Make 2025 Your Last Tax Season
CPA to CFO
Bookkeeper to CFO
Side-Hustle CFO

Resources
Earnings Calculator
What is a CFO Advisor?
Why Choose The CFO Project
How to Double Your Firm's Revenue
The CFO Project Newsletter
The CFO Project Podcast
Advice Articles
Trends Report
About Us

Become a CFO Advisor
Done-With-You Mentorship Program
Success Stories
Join a Right-Fit Call

General Inquires
contact@thecfoproject.com

Interested in Partnerships?
annemarie@thecfoproject.com