Looking to attract more bookkeeping and advisory clients through an online presence? In this episode of The CFO Project podcast, host Adam Lean picks the brain of Kate Johnson.

Kate shares her inspiring story of building a successful firm by leveraging video content on YouTube. You'll hear her practical tips on getting started with video, optimizing for visibility, increasing conversions from viewers to clients, and diversifying revenue streams. Kate provides a wealth of actionable advice from using referral programs to monetizing a YouTube channel to offering services like "office hours." Whether you're just starting out or want to take your online presence to new heights, this episode is packed with proven strategies.