Let's face it, accounting and bookkeeping practice owners are facing two major challenges when it comes to attracting clients to their practice:

Challenge #1: There's a lot of competition.

Challenge #2: Most clients don't know the difference between a good accountant or bad one.

Because of these two challenges, it's really difficult to build a profitable accounting/bookkeeping business (read: one that doesn't feel like a low-paying and high-demanding job).

So, what's the solution?

The answer: You've got to communicate in a way that attracts clients to you.

Here's five tips on how to do just that.

Tip #1: Be different.
Most accountants/bookkeepers communicate to the world that they are a better/faster/cheaper solution. No wonder it's difficult to get clients. When a potential client views you as a commodity, it's going to be an up-hill battle to attract clients.

Tip #2: Do not confuse.
Many accountants have trouble growing their practice because they, unintentionally, confuse prospects. Many accountants forget that they are speaking in a language that most people simply do not understand. And, when someone is confused, they will not take action.

Tip #3: Give them a "treat". Not "medicine".
Like most humans (and every dog that I've met), people love getting treats way more than medicine. Unfortunately, when most business owners interact with an accountant, it feels as painful as taking medicine, because, well, most business owners do not like discussing accounting/bookkeeping.

Instead, each time you interact with a prospect, you've got to make the experience so enjoyable that it feels like a treat. If a business owner views you as someone that "gives value" each time they meet, the chances of them working with you increase dramatically.

Tip #4: Tell stories.
People buy on emotion and justify, later, with logic. And nothing stirs emotion as much as telling stories of how you've helped other business owners (just like them) overcome the odds and have a growing and successful business.

By telling stories, you're communicating to your prospect two things. One, that you are a "down to earth" accountant/bookkeeper. And, two, that you are going to help them have a growing and successful business.

Tip #5: Get a system that works.
We, at The CFO Project, have spent many years (and thousands of dollars) perfecting systems to communicate and attract clients to our practices. And, we'll teach it to you step-by-step inside of our membership program.

If you'd like to learn more about joining The CFO Project, click here to have a chat with one of our facilitators on a "Right-Fit Call".